Bing to Power Yahoo! Search ?
Bing to power Yahoo! search ? Yap.. ini sebuah berita menarik yang sempat saya baca di Internet. Dan ternyata berita ini bukan sekedar sebuah gosip ataupun rumor karena ternyata telah terjalin kesepakatan diantara Microsoft dan Yahoo! tersebut. CEO Yahoo! yaitu Carol Bartz memberikan pernyataan bahwa kesepakatan ini merupakan sebuah pondasi untuk era yang baru bagi inovasi dan perkembangan Internet, dan tentunya dapat meningkatkan value bagi Yahoo! sendiri, bagi para penggunanya serta bagi kalangan industri. Sementara CEO Microsoft yaitu Steve Ballmer memberikan pernyataan bahwa kesepakatan ini akan meningkatkan daya saing Bing hingga dapat menarik lebih banyak lagi pengguna serta para pemasang iklan.
Kesepakatan yang terjalin ini tidak termasuk untuk layanan email, instant messaging, display advertising ataupun beberapa aspek bisnis lainnya, melainkan hanya sebatas pada penggunaan search engine saja.
Beberapa inti dari kesepakatan yang telah terjalin tersebut adalah sebagai berikut:
- The term of the agreement is 10 years;
- Microsoft will acquire an exclusive 10 year license to Yahoo!'s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms;
- Microsoft's Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology.
- Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft's AdCenter platform, and prices for all search ads will continue to be set by AdCenter's automated auction process.
- Each company will maintain its own separate display advertising business and sales force.
- Yahoo! will innovate and "own" the user experience on Yahoo! properties, including the user experience for search, even though it will be powered by Microsoft technology.
- Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated on Yahoo!'s network of both owned and operated (O&O) and affiliate sites.
- Microsoft will pay traffic acquisition costs (TAC) to Yahoo! at an initial rate of 88% of search revenue generated on Yahoo!'s O&O sites during the first 5 years of the agreement.
- Yahoo! will continue to syndicate its existing search affiliate partnerships.
- Microsoft will guarantee Yahoo!'s O&O revenue per search (RPS) in each country for the first 18 months following initial implementation in that country.
- At full implementation (expected to occur within 24 months following regulatory approval), Yahoo! estimates, based on current levels of revenue and current operating expenses, that this agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million.
- The agreement protects consumer privacy by limiting the data shared between the companies to the minimum necessary to operate and improve the combined search platform, and restricts the use of search data shared between the companies. The agreement maintains the industry-leading privacy practices that each company follows today.
Imho, tampaknya langkah kesepakatan ini merupakan salah satu cara untuk menggeser Google dari tahta search engine saat ini.. hehehe…
Sumber berita: Neowin.